Minimize risk, maximize learning. A validation-first approach to paid advertising.

Are you tired of building elaborate funnels that don't convert? Ready for an approach that protects your investment through strategic validation?

The Challenge

You've already invested in paid advertising but haven't seen the returns you were hoping for. As your business grows, you're seeking ways to supplement your live launches with continuous enrollment systems—creating more predictable, year-round revenue.

Your specific challenges might include:

• Previous agencies missed the mark in capturing your authentic brand voice

• Your ad campaigns felt disconnected from your organic marketing efforts

• Your list growth hasn't correlated with revenue growth

• You want a partner who can bring the full funnel perspective while respecting what makes your brand unique

• You want a strategy that validates what works before scaling investment

The Solution: A Two-Phase Collaborative Approach

Phase 1: 21-Day Strategic Funnel Development

Strategic Guidance & Campaign Setup

During this initial 21-day period, we'll develop and implement a minimal viable funnel strategy to validate your offer and messaging on paid traffic:

Half-Day Strategy Session (3 hours)

• Map out the simplest effective customer journey

• Identify 2-3 key messaging angles to test

• Develop clear success metrics and testing plan

• Create specifications for minimal viable assets

Strategic Guidance & Campaign Setup

• Detailed specifications for landing pages and email sequences

• Review and optimization feedback on team-created assets

• Complete campaign build in Ads Manager

• Tracking implementation and conversion setup

• Audience strategy and targeting optimization

• Initial campaign launch and configuration

• Custom, pre-formatted full funnel reporting dashboard

Collaborative Process

• Your team creates landing pages and emails with guidance and specifications

• I provide strategic direction and conversion optimization feedback

• My team handles all technical campaign setup and implementation

• Together we launch your validation campaigns with clear success metrics

Investment for Phase 1: $3,500

Phase 2: 60-Day Campaign Management

Validation & Optimization

Once your validation campaigns are live, we'll manage the ongoing testing and optimization for 60 days:

Daily Campaign Management

• Hands-on monitoring and performance analysis

• Strategic budget allocation and bid adjustments

• Audience refinement based on initial data

• A/B test management and winner implementation

Strategic Support

• Monday Morning Notes with performance insights and priorities

• Daily access via private Slack channel for questions and feedback

• 2 strategy calls (60 minutes) to review results and refine approach

• Recommendations for funnel improvements based on data

Continuous Enrollment Development

• Progressive refinement of your year-round revenue system (the post click experience)

• Identification of successful elements to scale

• Preparation for sustainable campaign expansion post validation

Investment for Phase 2: $2,500/month

The Process

Weeks 1-3: Strategic Development

• Initial strategy session and planning

• Asset specification and feedback

• Campaign builds and validation setup

Weeks 4-12: Validate & Optimize

• Campaign launch and initial data collection

• Testing and performance analysis

• Strategic refinements based on results

• Scaling of successful elements

Why This Approach Is Different

Most agencies build elaborate funnels based on assumptions, then test after significant investment. Our validation-first approach:

• Minimizes risk by testing core messages before building complex assets

• Focuses on data-driven decisions rather than industry "best practices"

• Integrates your paid campaigns with your organic marketing for consistency

• Respects your authentic voice while optimizing for conversion

• Creates a foundation for continuous enrollment beyond your launches

We don't just manage ads – we build a strategic system that validates what works, then scales what's proven.

Who This Is For

This approach works best if you:

• Have an existing offer that has converted through other channels

• Have a team capable of creating assets with strategic guidance

• Want to validate what works before significant investment

• Are seeking to build year-round revenue streams

• Prefer a collaborative approach over completely hands-off management

Next Steps

Just let me know you're interested at hello@kaitlynandco.com and I'll reach out to schedule our half-day session within 24 hours. 🎉